“An innovative way to take people from the stage to a place where we can work out if we're the right supplier for them.”
Tom Ollerton
Founder, Automated Creative · MAD//Fest exhibitor
The Experience
Every sketch became a concept. Then a reason to visit a stand.
Real, unretouched sketches, drawn by hand in the room at MAD//Fest London. Every one became its own AI concept – and its own exhibitor match.
Vision wall, live
The room watched its own imagination take shape
Every sketch was scanned by QR code and returned as a polished AI concept on the big screen – the room's collective imagination, filling up in real time.
Personalised guide
AI matched the idea to the floor
Each concept was read against the MAD//Fest exhibitor list and matched to the stands most likely to solve it – no generic directory, just a shortlist worth their time.
Seat to stand
The match landed on their phone
Attendees left the keynote already knowing which booths to walk to first – and why, in their own words, sketched sixty seconds earlier.
Three real results pages from the room – watch each one scroll down to its "go say hi" shortlist of exhibitors, matched to that idea.
RapidPulse · 24-hour consumer insights – matched to the research stands already on the floor: Cint, Dynata, OnDevice and Kantar.
